Is Cannabis A Miracle Drug?

What amazing medicine has been shown to positively treat, or decrease the symptoms of pain from several diseases? Marijuana has proven to be effective in the treatment of spasms, the burning and numbness associated with multiple sclerosis, the vomiting and attendant nausea from chemotherapy. What substance can also lower the intraocular pressure in patients with glaucoma, chronic pain, and might even be useful in treating neuropathic pain? Marijuana. That’s right, in a study from the journal Neurologyabout marijuana can help with all of these symptoms from serious medical conditions. According to the National Cancer Institute and the National Institutes of Health, marijuana, especially oil and other extracts from cannabis plants, can also be useful in treating seizure disorders, Crohn’s Disease, and Parkinson’s disease.

What makes marijuana such a versatile treatment option? The cannabis plant contains several important chemicals including Delta-9 tetrahydrocannabinol (THC) and cannabidiol (CBD). CBD is believed to decrease nausea which can be associated with many treatments for health problems like cancer, and THC is useful for stimulating appetite which can be a valuable part of helping people stay strong during illnesses and treatments.

Although the FDA has yet to get on board and approve marijuana for medical treatment, it has approved of synthetic form of THC for treating nausea and vomiting for chemotherapy patients who don’t respond to more traditional treatments. This indicates a move in the right direction by the FDA regarding the use and value of marijuana, but it also indicates that there is more to be done.

One myth about medical marijuana is that everyone who uses it gets high. Some people not in favor of legalizing medical marijuana say they are concerned about users, no matter how old, getting high from medical marijuana. Often, medicinal cannabis is refined in a manner that people getting buzzed is unlikely to occur.

In reality, there are real dangers in frequent and constant use of marijuana, although the long term affects are not known at this time. Cannabis contains more carcinogens than regular tobacco, which makes lung cancer and other cancers a concern, at least to frequent and long-time smokers of cannabis. Other adverse reactions and side effects from frequent use of cannabis can include problems with short term memory, low blood pressure, insomnia, concentration, and depression.

 

Ways to Defuse the Stigma Surrounding Marijuana Products

imagesCompanies that sell marijuana and related products ,like hemp, can face an uphill battle overcoming the public perception of cannabis. Its reputation as nothing more than a dangerous and useless drug is only beginning to break. Public misapprehensions can hurt even legal operations, but there are a number of effective ways to resist the stigma.
1. Point out the Many Medicinal Properties of Marijuana
There are many well-known medical benefits of cannabis. Emerging science points to a great deal of new and exciting potentials for marijuana.

  • Glaucoma relief: it’s long been understood that marijuana can help sufferers of this disorder by relieving the interocular pressure that glaucoma causes.
  • Pain relief: marijuana is the single least toxic painkiller in existence, and is highly effective for the treatment of pain.
  • Appetite restorative: marijuana is regularly administered to the elderly and cancer patients who lose interest in food.
  • Experimental treatments: Cannabidiol – this derivative of cannabis contains no THC. It is believed to be useful in the treatment of degenerative brain disorders. It may have anti-anxiety effects, and may also be useful in treating cancerous tumors. As a mild psychedelic drug, THC is being studied for its ability to treat psychotic disorders and depression. Because it is the mildest and least illicit psychedelic, there are fewer legal barriers for researchers securing funds for their programs.

2. Help People to Understand the History & Value of Hemp
The practice of hemp farming can be traced back thousands of years. The cultivation of this fiber has been one of the most fruitful endeavors in history. Hemp is arguably the most versatile product of its kind on Earth. It can be made into materials of terrific strength and suppleness. And it is useful for a larger number of applications than even petroleum.

Hemp production was the basis of the world’s first multinational company, the Dutch east India Company. It set off Holland’s Golden Age during the 1600 and 1700s. That is only the beginning. From Holland’s Golden Age up until prohibition, hemp has continually proven itself a massively utilitarian crop.

3. Use Merchandising to Spread Awareness
Merchandising is a great way to spread awareness of the many benefits of the cannabis. T-shirts, posters, or any salable object that can carry a message can serve as an advertising medium. It might be best to avoid using stereotypical “pot-head” imagery. Images of Scarface and Tommy Chong are amusing. But they usually only reinforce people’s negative assumptions about marijuana. By selling merchandise that sport a different vision of marijuana use, vendors may be able to help to diffuse people’s fears.

For more tips on how to promote and market your cannabis business, contact the experts at Marijuana Marketing Gurus. We specialize in cannabis SEO, Web Design and more!

4 Top Tips to Help Run Your Hemp Business

imgres-3Anyone who runs a professional and legal hemp business knows a few things about it that most people might not. Most importantly, they know that hemp does not contain THC.

Unfortunately, the DEA considers hemp to be narcotic in the same way as heroin and LSD. They regularly prove it by seizing massive amounts of hemp all over the country. The DEA recently confiscated 250 pounds of hemp seed from a farm in Kentucky. The seeds were imported from Italy and were meant for use in research projects that were authorized by Congress and the President as part of the 2014 Farm Bill.

It’s common knowledge that marijuana and hemp may still be seized by the Feds even when it is locally approved by the state. So a lot of hemp business owners are walking a fine line knowing full well that they may run into trouble. Unfortunately, even in states where it is legal, many local law enforcement agencies and personnel have personal biases against the plant and/or do not understand that the state they work for has authorized many people to sell it.

What’s worse, if you are accused of committing a marijuana-related offense, the legal system provides very little in the way of compensation for the losses you will incur as a result of time spent in jail, going to court and paying for legal counsel. However, a number of things you can do to cultivate a relationship with your local law enforcement and your community.

  1. Advertise Your Licenses

Have copies of your licenses enlarged, framed and displayed in prominent positions in your office or shop. Include references to your licenses in any advertisements you post and in all your signs.

  1. Be a Crime Watcher

You’ve seen those signs that are posted in neighborhoods that warn burglars that residents are working with law enforcement to help prevent crime. You should register yourself as a crime watcher with your local police and post the sign prominently.

  1. Be a Prominent Community Member

Go to City Hall meetings. Get involved with public affairs. Send letters to the editor of your local newspaper at least once every three months. If your organization is perceived as a positive and prominent community member and is well liked by ‘upstanding citizens’ police are much more likely to show you leniency during any encounter with them.

  1. Proactively Engage with Law Enforcement

Keep your eye on the public functions that are regularly attended by local law enforcement. Attend as many of these as you can. You should be showing up in groups, well dressed and prepared to put on a friendly face.

As the proprietor of a controversial business, it is up to you to ensure your reputation is a positive one. It is vital for every cannabis business owner to craft a positive public persona in order to keep the business afloat in these controversial times.

For more helpful business and marketing tips contact the experts at Marijuana Marketing Gurus today!

Why Your Marijuana Site Needs SEO

imgres-2Many states have legalized marijuana for medicinal use. In addition, some states like Colorado have legalized it in recreational drug form. With all the popularity of marijuana, there are now dispensaries and other marijuana-related businesses rising. If your business is one of them, you should create a site that utilizes SEO.

A majority of people never look past the second page of search results—and even then—a majority of people never even reach that point. The number one search result only gets 33 percent of traffic while the second position gets 18 percent. The 10th place search result only receives 2.4 percent, and it just keeps decreasing for there. This means those who do not use SEO to boost their rank are missing out on a bunch of traffic. Those people who never leave the first page of Google will never get to see your site. And according to Searchenginejournal.com, a majority – 75 percent to be exact – of users never go past the first page of the search results imagine what an impact it has on a business when the site isn’t showing up where people are looking.

Secondly, the price of SEO isn’t just an expense. A person is investing rather that just spending when he or she puts up funding to incorporate SEO into a site. A person is going to get some type of compensation in return. In this case, the return is more prospective clients viewing the site, which equals more revenue for the business. A person will get more out of SEO rather than other marijuana marketing techniques because SEO is cost-effective. You spend very little to get a great deal in back.

While a business can get views from people searching the web, social media is where many people are sharing and discovering new businesses. You may not realize it, but SEO has an impact on sharing your posts or other aspects of a site on Facebook. Although you can’t search using keywords on Twitter, when a person shares content, the meta descriptions and title tags are what shows up. This is what people are seeing when you or others share your posts.

The Internet is very popular, and in order to get a business more well known, the site needs to incorporate SEO. In fact, statistics indicate that 88.1 percent of internet users over the age of 14 in the U.S. researched or browsed products in 2012. Plus, a majority of people are using search engines, 82.6 percent to exact.

No other form of marijuana marketing will ever get you known in as many places as SEO will. You can get views from people all over the world, which means that there aren’t any borders when it comes to who you can reach out to. And we have the ability to use geo-targeted keywords to get your site ranked higher in your area.

Along with marijuana web design, SEO can enhance your business’ site. Your site will instantly rise on search results. Ultimately, you’ll see an improved performance of your site and more money in your pocket.

Using Youtube to Grow Your Marijuana Business

imgresYoutube is a clever and creative way to garner attention for business owners of all kinds. Youtube is also excellent resource to help entrepreneurs both capture and build large audiences of potential customers. Often underestimated in terms of its business-boosting potential, many business owners and professionals make the mistake of ignoring Youtube altogether. Before you follow in their misguided footsteps, please review the following tips and tricks.

Create a Channel

First and foremost, you will need to create your own Youtube channel. This primarily consists of naming your page, adding pictures, and decorating the page as you see fit. You may also include an “about us” section and create playlists. It is imperative to make sure your channel is completed to your liking before moving onto subsequent steps as the construction and overall appearance of your page is vital to your success on Youtube.

Subscribe to Channels, “Like”, and Comment

Once your page is set up, you can begin subscribing to channels, liking videos and comments, as well as commenting on videos. Given that you are promoting a marijuana business, it would make sense if you subscribe to channels, like, and comment on things that include marijuana as a focal point. By merely interacting with others who are already within a community in which this subject is being discussed, your name and/or profile picture alone will be enough to coax curious onlookers into viewing your main page. What’s more, if you’re able to work in something about the goods and/or services offered by your company in the comments, this could become a calling card for subsequent viewers. However, be forewarned that doing this too much, or where the information isn’t pertinent, can be viewed as spam and would thus, degrade the integrity of your brand. Also, you can always find quality, preexisting videos and post them to your channel. This is an easy way to collect a list of content that potential customers are interested in.

Create Your Own Videos

The last way to utilize Youtube to grow your marijuana business is to create your own videos. These could be short tutorials on how to use certain items, reviews on other related products on the market, short humorous clips about marijuana in general, a blogcast complete with Q&A to respond to general customer inquiries, or even videos that are short promotional video advertising your site and encouraging them to visit at the end. Either way, as long as these videos are of good quality, people will watch, like, comment, and/or share your videos which will ultimately serve as free promotion for your company.

Overall, using Youtube to grow your audience may be much easier than you had thought. Just be sure to be mindful of your interactions with others, be friendly, never be too pushy, and above all else, have some fun making those funds! For more information on how Youtube can benefit your marketing efforts contact the experts at Marijuana Marketing Gurus today!

 

Know Your Clients: Target Your Marijuana Marketing

Marijuana, like any consumer product, is a competitive business. Companies are competing every day for business and customers. If your company wants to come out ahead of all the rest, then it is extremely important that you know the ins and outs of your client base. In order to get the most return on your marketing investment, you need to be focusing your marketing strategy and resources on the people who are actually buying your product.

The first thing you must do as a dispensary owner is determine who you are targeting. The demographics of recreational users are different from the demographics of medical users, and it’s important to know who you are selling to in order to focus your efforts correctly. Medicinal users are typically middle aged, and two thirds of them are men. The bulk of medical users have used marijuana before, and are looking primarily to relieve pain rather than smoking for recreational use. Therefore, if your dispensary is medically focused, your marketing should focus on middle aged users who have experience smoking, with a slant toward men.

Recreational users, however, have a much different demographic breakdown in terms of potential sales. Recreational marijuana users in Colorado, for example, are distributed across all ages. Colorado recreational marijuana users who use every day or nearly every day account for only 30% of users, but make up 85% of overall sales. Your business must therefore focus on the acquisition of long-term customers.  When selling recreational marijuana, the repeat customer is absolutely integral to your business.

There is another important marketing focus when it comes to recreational cannabis. In Colorado, a large portion of the sales not made to repeat customers in cities are made instead to tourists in the mountain counties. Tourists are an important demographic to market to because people on vacation are already prepared to spend money on recreation. If your marijuana website and other marketing tools are enticing tourists, you will be well on your way to cashing in on this important clientele.

With all of this information in mind, it’s important to figure out what to do with it. The demographics of marijuana users demand that a business present itself as clean, professional, and accessible to a variety of clients of various usage frequencies. A marijuana marketing agency can be a great tool to help build your business through focusing on the needs of your clients to drive sales, and your business will be much stronger for it.

Know Your Clients: Target Your Marijuana Marketing

images-3Marijuana, like any consumer product, is a competitive business. Companies are competing every day for business and customers. If your company wants to come out ahead of all the rest, then it is extremely important that you know the ins and outs of your client base. In order to get the most return on your marketing investment, you need to be focusing your marketing strategy and resources on the people who are actually buying your product.

The first thing you must do as a dispensary owner is determine who you are targeting. The demographics of recreational users are different from the demographics of medical users, and it’s important to know who you are selling to in order to focus your efforts correctly. Medicinal users are typically middle aged, and two thirds of them are men. The bulk of medical users have used marijuana before, and are looking primarily to relieve pain rather than smoking for recreational use. Therefore, if your dispensary is medically focused, your marketing should focus on middle aged users who have experience smoking, with a slant toward men.

Recreational users, however, have a much different demographic breakdown in terms of potential sales. Recreational marijuana users in Colorado, for example, are distributed across all ages. Colorado recreational marijuana users who use every day or nearly every day account for only 30% of users, but make up 85% of overall sales. Your business must therefore focus on the acquisition of long-term customers.  When selling recreational marijuana, the repeat customer is absolutely integral to your business.

There is another important marketing focus when it comes to recreational cannabis. In Colorado, a large portion of the sales not made to repeat customers in cities are made instead to tourists in the mountain counties. Tourists are an important demographic to market to because people on vacation are already prepared to spend money on recreation. If your marijuana website and other marketing tools are enticing tourists, you will be well on your way to cashing in on this important clientele.

With all of this information in mind, it’s important to figure out what to do with it. The demographics of marijuana users demand that a business present itself as clean, professional, and accessible to a variety of clients of various usage frequencies. A marijuana marketing agency can be a great tool to help build your business through focusing on the needs of your clients to drive sales, and your business will be much stronger for it.

Green Marijuana Marketing Tips

images-4When it comes to marketing the products sold on marijuana websites, there are many green marketing techniques to keep in mind. For starters, marijuana marketing is all about marketing to the right segment of customers, which involves pinpointing these customers and attracting them to your site. One of the best ways to do this is by setting up profiles on various social media platforms. As you make postings about your products, more and more people will start to follow your profiles, thus increasing traffic to your site.

You should also consider increasing your company’s brand awareness by carrying out email campaigns. These campaigns can easily be focused on a wide range of topics other than marijuana itself. From medical studies showing that marijuana decreases anxiety to research proving the many other benefits of this substance, your campaigns can integrate your product in a seamless manner, thus improving creditability.

Another way to show your customers that you want their business is by creating an actual website. If you have yet to create one, there are many web developers who can improve your professionalism by creating a professional website. Make sure that you link to an ebook that you have created about buying marijuana on your website as well as an e-course that your customers can complete to learn more about the ever-expanding market of marijuana.

Also, keep in mind that when sharing your posts on social media, you should have your own business profile page that you make these postings on. As you acquire more followers on your business profile pages, you’ll then gain email addresses. Make sure to use these email addresses within your email marketing campaigns as these people are your targeted buyers.

By following these above mentioned tips, you can be well on your way to marketing your marijuana business in the right way.

Three Effective Strategies for Cannabis Marketing

Brand marketing has become the most effective tool in the cannabis industry as an increasing number of companies are targeting to expand their business across cities, states and international boundaries. Traditionally, growers, dispensaries, infused product businesses and retailers mostly depended upon word-of-mouth to have their names out in the local community. Many took the help of online listing sites like Weedmaps and Leafly, while some put ads in regional alternative newspapers.

This worked efficiently until the business came out of its confinement and started to expand. Today, growth in the marijuana industry is rising relatively and businesses are looking for answers for making their products a household brand.

Many established medical marijuana businesses are trying to expand their brands into new markets like Illinois and Nevada. On the other hand, recreational corporations in Washington State and Colorado are trying to extend their hands in Alaska and Oregon. Putting up a product on shelves or opening up a store in a recognizable state is an effective expansion strategy for cannabis marketing. Estimates suggest that over 90 percent of cannabis companies will grow this year. Therefore, branding will be a necessity to win the race.

The Walgreen’s Model

Bruse Nassau, the co-founder of Tru Cannabis, says that Branding is the most important factor in marketing and that customer recognition is the most valuable asset for any business. He currently owns 5 recreational shops and dispensaries in Colorado.

Prior to owning the Tru Cannabis chain of dispensaries, he owned a cable television installation and servicing company called Telecrafter Services. He says that his brand marketing campaigns helped him establish a name for his cable television company. His hard work paid off real soon. It was not long when Telecraft became a recognizable and respected brand in the world of cable companies. Even the executives of large cable companies were aware of his company. This opened up lot of opportunities for Nassau and helped him grow revenues.

He plans the same for his newly owned dispensaries. He suggests that a Tru Cannabis client form Denver can easily access a Tru Cannabis store in Portland. The only thing you need to know is the name, logo and reputation to make purchases without any hassle. He calls this strategy “Walgreen’s Model”. According to this model the cost of advertising also decreases as you have to put on a single ad for all the stores under the same brand.

Early Adopter

Dixie Elixirs is an edible company that has created a good brand reputation in the industry. Advertising in the cannabis industry is restricted to a large extent. So, executives of this company has used a combination of marketing, press relations and word-of-mouth to reach out to larger number of customers.

Along with customers, this company markets its products to dispensary owners who sell them. After creating a creative logo for the company, executives also designed the packages. Since packaging is the initial handshake with the customers, this company has high hopes on its cannabis marketing strategies.

Look to Beer Industry

Ideas for cannabis marketing strategies can be drawn from long-standing beer companies like Budweiser. People prefer Bud products over others because of its recognizable brand, logo and catchphrases. However, creating a recognizable brand name is not easy and requires lot of time and hardwork. For success in the long run, it is important to establish a name, logo and marketing strategies. If you are doing the job right, you will blessed with improved revenue and a broader customer base.

For more information on how to promote your cannabis business, reach out to the experts at Marijuana Marketing Gurus.