Marketing Marijuana Online: Five Things You Should Know

images-2Every company needs a digital marketing plan — marijuana dispensaries and mmj companies included. Now that there are tons of marijuana dispensaries and companies customers can choose from, you need a unique approach to marijuana marketing that allows you to stand out from the crowd.

Consider the following online marketing strategies:

  • Get help when developing a solid Search Engine Optimization (SEO) plan to not only improve the search ranking of your website, but to tweak the content on your site so it drives marijuana SEO specifically. Studies done by Search Engine Watch have reported that the #1 position on Google receives 33% of total search traffic, and the majority of people don’t bother to click the second page of results at all. SEO matters to every business, and your website’s SEO score is determined by if your site has good, readily-available content, excellent photos and images, integrated social media, and a number of more technical elements related to the code on your website.
  • Branding is important. What do people think of when they think of your brand or visit your website? Your website should follow a set color scheme, have a clearly-visible and well-designed logo, and the logo should be displayed on every webpage. Incorporate a visual identity into your website that makes your product look as appealing as possible; retaking any photos that don’t do your brand justice.
  • Social media marketing is tantamount to any good online marketing campaign, and it can actually help greatly improve SEO, too. Google crawls websites to ensure that they’ve integrated social media sites such as Facebook, Twitter, and YouTube, and assigns a positive “point” for each. The social media practices that have been proven to improve SEO include gaining followers (who then can provide user-generated content that further boosts your brand), encouraging external links pointing back to your website, the practice of sharing content socially, and increasing brand awareness in general.
  • A good blog can help encourage user engagement with commenting and can provide a place where compelling content lives. If done correctly, your blog will entice users to revisit your website regularly. An excellent blog with tons of articles can be the #1 way to improve upon your SEO.
  • Brand differentiation is extremely important to marijuana advertising and marketing. What sets your brand apart from your biggest competitors? Do you offer different strains, or sell certain types of rare medicinal marijuana? Do you perhaps sell a wide variety of bowls, bongs, and etc.? Consider what sets you apart and point to every single one of those things on your website and social media. Get people talking.

Working on these five marketing strategies will ultimately mean more money in your pocket. Take every aspect of online marijuana marketing and study it, and watch your SEO and sales skyrocket as a result.

Marijuana the Only Medinal Herb

imagesRecreational usage of marijuana has been controversial! However, different states around the country are legalizing the medical use of marijuana. People appear to concur that cannabis should be legally recognized everywhere for its therapeutic handling.

Smoking and abuse of the herb may be harmful. Nevertheless, researchers need to study the drug’s medicinal value and understand how it impacts on the human body.

Marijuana contains two active chemicals that have medicinal value; Cannabidiol (CBD), which contacts the mind in peace without pressure, and Tetrahydrocannabinol (THC) – which is a pain reliever.

Increasing evidence shows that consumption of raw cannabis is the best for medicinal value. High temperature tears down certain plant enzymes; thus the usage of untreated cannabis avails those nutrients to the body.

Medical experts refer to marijuana as dietary vital, particularly when used unrefined. Unprocessed cannabis may perhaps be the precise turmeric and garlic for you and me since it is a strong anti-inflammatory and antioxidant.

There are over 20 medicinal uses of Marijuana; we shall discuss only a few:

In the fight against cancer; active components of Marijuana inhibit tumor growth by turning off Id-1 gene; as proven in the laboratory when used in animals to kill cancer cells. Most governments have this information; however, they still prohibit marijuana to guarantee maximum profits are garnered within the industry.

It decreases severe seizures disorder; Cannabis is used as a muscle relaxant and has antispasmodic qualities that have proven to be very effective for seizure treatment. The cannabidiol in plant intermingles with the brain cells and calms down the extreme bustle in the brain that causes a seizure.

Decreases chronic pain and anxiety; Marijuana relieves pain and suppresses nausea; these are the two focal reasons why they are used mitigate chemotherapy pains. Caution! Higher dosage may increase fretfulness and make you paranoid.

HIV/AIDS patients treatment; in human research and study of HIV-positive marijuana users, scientists found marijuana users to eat well, sleep better and to be in good mood. Legalized rummage sale of marijuana should be promoted through public marketing and advertising.

Stay tuned to Marijuana Marketing Gurus for the latest industry news and cannabis marketing trends.

Reasons why Marijuana is Smoked by Majority

imgresMarijuana is a drug that is currently on the spotlight reasons being its’ legalization and its effects when consumed. Cannabis is a drug used worldwide whether legalized or not. The fact is that day-in-day-out the number of users is increasing. Most marijuana users know its benefits and make a conversant choice that it is good for them.

Marijuana is not as a lethal as alcohol or tobacco
Marijuana is has been proven scientifically not to be toxic to a human body. It is almost impossible for one to take an overdose of smoked marijuana. Noteworthy, marijuana is less addictive as alcohol or tobacco.

Moderate use of marijuana keeps adult users away from engaging dangerous drugs. Cannabis effects are mostly exciting and peaceful, whereas alcohol turns some drinkers into wrecks. However, marijuana when misused, it can have negative effects on physical and mental health.

It Has Many Uses and Filled With Nutritional Value

Marijuana seeds are rich in protein and contain fatty acids. When dry, they are grounded into protein powder for smoking. Smoking of raw marijuana allows for maximum consumption of the nutritional value of the herb.

Cannabis plant has powerful disease-fighting nutrients, including anti-inflammatory, anti-stress, antioxidant, and neuro-protective properties. Smoking, juicing and drinking of raw cannabis gives a great therapeutic experience to the body without getting a psychoactive effect.

Cannabis has legitimate medical effects

Marijuana is a widely used as a stress reliever and medicinal pain reliever. Doctors prescribe this drug to people who have sleeping and eating disorders. It is used to eliminate and reduce pain patients undergoing chemotherapy.

Marijuana use has positive attributes

Marijuana provides relief from ache, sickness feeling and other indicators. For many people who haven’t been treated fruitfully with conservative medications. This makes them to use marijuana as an easygoing and modest way to unwind.

Stay tuned to Marijuana Marketing Gurus for more insider marketing tips and industry news.

Can You Advertise Marijuana on Facebook?

imgres-1Facebook is an obvious go-to for any business hoping to promote themselves, but is it okay to advertise marijuana on it? Recreational use is now legal in several states, and medical use is sanctioned in far more. Nevertheless, proprietors of marijuana dispensaries and related businesses must still adhere to certain laws and restrictions when it comes to advertising. This is especially true for businesses hoping to reach multi-state consumers. Cannabis websites alone generally do not get into hot water, but where does Facebook fall among legal marketing platforms?

It turns out that Facebook is still a bit of a gray area. Fortunately, however, much of this grayness comes from misunderstandings about the social network’s policies. The fact is that posts and sidebar advertisements concerning marjuana are still prohibited by Facebook (yes, even if they originated in areas where such content is not illegal). This is basically Facebook’s way of protecting its own interests, since after all, marijuana still remains illegal on a federal level.

But all hope is not lost. Facebook pages for dispensaries and marijuana-related businesses are still very much alive. And in general, they do not get blocked or taken down. The key difference here is that simply creating a page for your business is not illegal (just look at all the different kinds of pages out there, about virtually anything you can think of) nor is creating a page advocating for the legalization of marijuana, but advertising your product is. So even if you already have a marijuana website design you’re pretty proud of and/or have mastered marijuana SEO, you should still seize the important opportunity of creating an active Facebook page for your business. Then, you just need to be rather careful in your wording of your posts to make them not appear to be advertisements (simply sharing articles on marijuana-related news or sharing marijuana websites is a good start, for instance).

Now, because of the “no advertising” policy, this means that the vast majority of your page followers will have to be grown organically. Be sure to put a Facebook symbol or even a “like us on Facebook” sign in your store (if you own a store), your website, or even on T-shirts and other merchandise. Marketing is really all about creativity, after all.

Now, if your page or any of your posts DO happen to get blocked by Facebook, it never hurts to shoot their service center a message about it (make sure it is well-written and polite). You never know– sometimes what one person may perceive as blatant advertising may be viewed as something else entirely by another. It’s your business, after all, and it is worth the effort.

Can You Advertise Marijuana on Facebook?

Facebook is an obvious go-to for any business hoping to promote themselves, but is it okay to advertise marijuana on it? Recreational use is now legal in several states, and medical use is sanctioned in far more. Nevertheless, proprietors of marijuana dispensaries and related businesses must still adhere to certain laws and restrictions when it comes to advertising. This is especially true for businesses hoping to reach multi-state consumers. Cannabis websites alone generally do not get into hot water, but where does Facebook fall among legal marketing platforms?

It turns out that Facebook is still a bit of a gray area. Fortunately, however, much of this grayness comes from misunderstandings about the social network’s policies. The fact is that posts and sidebar advertisements concerning marjuana are still prohibited by Facebook (yes, even if they originated in areas where such content is not illegal). This is basically Facebook’s way of protecting its own interests, since after all, marijuana still remains illegal on a federal level.

But all hope is not lost. Facebook pages for dispensaries and marijuana-related businesses are still very much alive. And in general, they do not get blocked or taken down. The key difference here is that simply creating a page for your business is not illegal (just look at all the different kinds of pages out there, about virtually anything you can think of) nor is creating a page advocating for the legalization of marijuana, but advertising your product is. So even if you already have a marijuana website design you’re pretty proud of and/or have mastered marijuana SEO, you should still seize the important opportunity of creating an active Facebook page for your business. Then, you just need to be rather careful in your wording of your posts to make them not appear to be advertisements (simply sharing articles on marijuana-related news or sharing marijuana websites is a good start, for instance).

Now, because of the “no advertising” policy, this means that the vast majority of your page followers will have to be grown organically. Be sure to put a Facebook symbol or even a “like us on Facebook” sign in your store (if you own a store), your website, or even on T-shirts and other merchandise. Marketing is really all about creativity, after all.

Now, if your page or any of your posts DO happen to get blocked by Facebook, it never hurts to shoot their service center a message about it (make sure it is well-written and polite). You never know– sometimes what one person may perceive as blatant advertising may be viewed as something else entirely by another. It’s your business, after all, and it is worth the effort.

Medical Marijuana Investment Opportunities

images-3With each new election cycle, the industry for marijuana emerges victorious, which means there is a mountain of cash to be made for investors. As a result, marijuana investments and cannabis investments have increased in demand. This industry consists of a wide array of different business opportunities, such as grow rooms, dispensaries, co-ops and more.  Simply put, investors are making large profits in relatively short periods of time, which is synonymous with the business of marijuana. With over 23 states with legalized medical marijuana, one of the most profitable opportunities is operating a commercial grow room.  Continue reading to learn more about what it takes to operate a commercial grow room.

Commercial Grow Rooms

Commercial grow rooms are the laboratory-like setups where the marijuana is grown. While the process of growing marijuana may seem simple, the type of high-grade product sold in dispensaries requires professional equipment, precision, and professional personnel.  But before you purchase the building and equipment you will need to determine what type of grow.

While there may be several jobs within a commercial grow room, there are three key positions every profitable grow room needs. They are:

Grow Room Designer

Just as the name implies, this person helps get the facility started and off the ground. The grow room designer chooses the best location of the grow site, the optimum building design, and how to modify the building to best cultivate profitable plants.

Facility Manager

Although the title is facility manager, this individual must be a jack of multiple trades.  In charge of checking the air filters, checking the water, replacing sensors and lights, maintaining the environmental control system, this person is responsible for the overall maintenance of the facility. This professional must be able to manage the several mechanical and electrical issues that will arise.

Master Commercial Grower

The master commercial grower is responsible for developing and perpetuating different strategies and methodologies for growing the plant. This professional is responsible for waste prevention, optimizing yield planning, maintaining plant health, and discovering new ways to integrate the energy usage of the facility by creating new procedures and processes.

Marijuana Marketing Gurus, SEO at its Best

images-4Marijuana is a growing and ever evolving market, knowing how to market your product, your site, and your services is key. Marijuana Marketing Gurus can help anyone work to create and market a fantastic site that does a few different things.

For starters, Marijuana Marketing Gurus can help customers to create websites that are at once professional, based on your particular goals, and creativity. We can help anyone grow their marijuana dispensary, cannabis testing lab, glass shops, or any other marijuana related cannabusiness. With a versatile and prolific portfolio, customers can also see what sites we have worked on and what we can do for you.

With a dynamic approach to search engine optimization for your marijuana related business, Marijuana Marketing Gurus can optimize your site. With our techniques and professionals we can help you to optimize content, optimize your site, and get your site noticed and highly ranked in search engines.

Marijuana Marketing Gurus also offers display advertising that is creative, effective, and expertly designed to help bring your target audience directly to your site. Our display ads are effective which helps to drive viewers to your site and we can help insure that your site gets visibility on the most popular sites.

Our goal is to help those in the cannabis industry create an effective web design that harnesses the creative ideas of your business. Our hope is that with our help we can create a site that is as impressive and effective as your physical storefront. Our sites are designed to help give the best first impression and truly get your clients thinking about what services you are offering.

A vast majority of internet users employ search engines to make their decisions when it comes to their money and spending. Investing in SEO and online marketing can help to effectively utilize resources and boost ROI. With effective marketing your ROI is can be up to 8x greater than other traditional advertising methods. Our company can help utilize the internet and new advertising methods that are available.

With search engine optimization we can assure our users that the best experts are on hand to work through SEO for your site and to answer any questions that you may have. With our combined years of experience we can assure our clients that the best team possible is on hand to provide the best possible SEO outcomes for their site. Reporting and analytics can help our team to create a course of action that is going to work best for their company.

Our company also offers analytics and reporting to effectively illustrate how our services are working for you. We hope to help our clients understand what SEO is, what effective website design, and what proper marketing can do for their business and for their personal company growth. Our company will work to find the most effective and best course of action for each individual client. Through proper analytics and reporting we can also determine the best course of action for each client.