Our Guru Tips On Dominating Your Local SEO

Until cannabis has been legalized nationwide, business owners in the marijuana industry must be mindful of where they place their focus. Until you can legally ship your products from Colorado to Texas, your marketing philosophy should never stray too far from your home base.

But even in hyper-local markets, your customer’s journey still begins online. Recent studies suggest that 80% of customers look online before they decide to decide to buy from a business, and 77% of those customers use Google to begin their search. Most businesses know about using SEO (search engine optimization but far too few practice local SEO.

Local SEO is extremely important, especially for small to mid-sized business that don’t yet compete in the national market. Due to the legal constraints placed on the cannabis industry, your goal is to reach potential customers within your area of service. Local SEO is the best way to do this. Get on the path to search engine dominance by following these proven local SEO strategies.

How To Dominate Local SEO In Your Area

Step 1: Optimize Your Website

Optimizing your website properly will ensure that it will appear high up on Google’s SERP (search engine results page) for searches done within your area of service. The following are a few tips for optimizing your site properly:

Include both the name of your business and its location in your domain name. For example, if your company name is The Cannabis Store and you operate out of Boulder, Colorado then consider thecannabisstoreboulder.com as your domain name.

Use keywords that are relevant to both your business and to the community it serves. For instance, instead of using “cannabis products” as a keyword, use “cannabis products in Boulder.” This helps to narrow your audience down to those that are performing searches in the Boulder area, which in turn draws higher-quality leads to your site. Keywords should be used in your titles, content, anchor text, ALT image text and meta descriptions.

Add your NAP (name, address and phone number) to each page of your website, including your homepage and contact page.

2. Create Locally Focused Content

Create a blog and write content that is based on local news or topics relevant to your specific community. Publishing local content is a good way to boost local SEO. For example, publish a blog post on Fourth of July events being held in or around the neighborhood your store is located in. Then, when someone searches for Fourth of July events in that area, your site is more likely to come up.

3. Submit Your Contact Information to Local Directories

Submit your contact information, including name, address, and phone number to various online directories, including Yelp and Yellowbook to Facebook and Google. Make absolutely sure that the information you submit is correct. If the information differs from listing to listing, it can actually hurt your ranking. When submitting your info to local directories, make sure that you list your business in the appropriate category and that you use relevant keywords to optimize your description. Consider making your listings more informative by adding links to your site, photos, videos and more when possible.

4. Encourage Online Reviews

Ask your customers and followers to review your business online. The more positive reviews you have on sites like Yelp, Facebook and Google, the stronger your local SEO will be. Be sure to respond to various reviews as well. Address the problems raised in negative reviews and thank customers for positive reviews.

Need Help Getting Started? Ask the Gurus!

Completing a successful local SEO strategy is a complicated, time-consuming process. Don’t go it alone. At Marijuana Marketing Gurus, we provide a steady hand to guide you through your digital marketing journey. Combining our deep knowledge of your industry with cutting-edge marketing tactics, we lead growing cannabusinesses towards their full market potential. Ready to elevate your business to new heights? Consult the Gurus and begin the journey.

Marijuana Marketing Trends To Watch For In 2015

marijuana-101796_1280Twenty-three states have legalized the medicinal use of marijuana, with another four states legalizing its recreational use. The legalization process began in 1996 in California, picking up steam in the years since. As more states plan to put cannabis use on their ballots, the only way for the industry as a whole to go is up. Businesses, investors, and entrepreneurs understand this. These groups of people are entering the cannabis industry in unprecedented numbers, creating intense competition between companies. For a marijuana company to succeed, they must be capable of marketing their brand effectively. This means creating a digital marketing strategy that is designed around the techniques that will work in 2015. There are three key elements of marijuana marketing that, when combined with one another, will lead to success in the industry.
1. Web design and multiple platforms.
In today’s digital world, the design of your marijuana company’s website is more important than the actual location of your business. The first interaction most people will have with your company will be your website. It is imperative that your cannabis company have a well designed website that is easy to navigate, informational, and persuasive. When people are browsing marijuana companies, they spend only an average of 7 seconds on each page. Thus, your website must be able to catch their attention and hold it, allowing your business an opportunity to turn them into a paying customer.
Increasingly people are using their smartphones and tablets to access the Internet. Therefore, in addition to a clean, simple, and informative website, it must function on the various devices people use.
2. Social media and marijuana.
Incredibly, over half of all traffic on the Internet is run through social media sites. The amount of time consumers spend on social media has had an incredible impact on businesses all across the country, including those in the cannabis industry. Roughly 75% of US online adults make purchasing decisions based on the recommendations of people they know. With people shopping online more than ever, these recommendations are primarily being made through social media sites. Creating well thought out social media pages for your cannabis company is a wonderful way to create lasting relationships with existing customers and reach out to potential ones.
The key to effective marijuana social media branding is hiring a professional marketing firm with social media experience. Rather than simply creating profiles and hoping for the best, professionals will help you develop a coherent social media approach capable of furthering your business’ goals by improving customer communication and your professional relationships.
3. Cannabis SEO.
When people are in need of a cannabis company, they search for one online, with 90% of searchers never going beyond the first page of results. To keep your company’s visibility high and to create new leads, you must come up on that first page. Cannabis SEO, or search engine optimization, is the art of making sure that happens. By identifying the keywords people typically use through analytics and keyword tools, marijuana companies can alter their website and marketing strategy to help them rise up the ranks of various search engines.

The Power of SEO for Marijuana Marketing

Are you an owner of a marijuana business and looking for ways to attract new customers to your specific business? These days it takes more than an ad in the yellow pages to http://www.marijuanamarketinggurus.combring in new people to a business. Now, people expect a well formatted and professionally designed website that will give them all the information they will need about you and your products without them ever having to go into your shop. At Marijuana Marketing Gurus, a professional marketing company that specializes in digital marketing strategies for the niche market of marijuana stores and other cannabis related products, we understand how to navigate the digital landscape to the benefit of our clients. We have a 4 tiered approach to marketing a business including: Web design, search engine optimization, social media marketing and analytics and reporting. Here, we will look at their approach to Search Engine Optimization (SEO) as that is an area that tends the cause the most confusion among business owners and the area that can greatly help grow your business if you use a marketing service that truly understands it.

With the digital age that we live in, it may not surprise you that over 81% of Americans use search engines to assist them in making decisions on what to purchase. Marijuana marketing has followed this trend and now more than ever consumers are deciding which places to bring their business based on the results they get online. A marketing company that is worth it’s salt will take the following steps to ensure you are appearing high on the search rankings online:

They will utilize knowledge of keyword analytics historically used on Google in order to create a keyword search approach that will bring you up in the search results online. This means that they will create content on your web site that will drive search engines to pick up your site during a keyword search. The content they create will have relevant and thoughtful articles that will include links to industry sites and also back to itself to keep interest and keep the customer on your webpage. They will also create content that will exist on other webpages that are also relevant to your product and business, and this context will have links and citations in it that will also drive consumers to your webpage.

Once they have created this content across the internet, they should then be able to follow up their work with analytics and reporting that will track exactly how the traffic to your site has increased and they will be able to report where that traffic is primarily coming from. This will give you real time results on what keyword placement strategies are the most effective, and will shape how your marketing company services you going forward. This way you will be able to see in black and white where your marketing budget is going and how what kind of return on investment you are receiving from them. If a company cannot offer you these services at a minimum, you should look elsewhere for a company that can provide these things for you.

When It Comes To Marijuana Marketing Think Outside The Box

marijuana-legalization-news1-750x739The legalization of marijuana has been at top of mind since Washington and Colorado made history, allowing the sale and distribution of recreational cannabis in January of 2014.  Naturally the legalization in these states gave rise to many other states, including Oregon, in taking steps to make it legal.  However, despite the overwhelming support for the legalization, many cannabis businesses in Colorado and Washington are beginning to be met with the challenge of marketing their product.  Similar to the restrictions that has been placed on Alcohol and Tobacco,  the marijuana industry must figure out a way to market their business within the confines of these restrictions.  The first place to start is by understanding what the restrictions are for your individual state and creating a strategy to maximize your marijuana advertising efforts.  Thankfully, marketing marijuana allows for businesses to think out side the box and let their creative juices flow.   Below are some of the most effective marketing strategies for marijuana.

1. Word of mouth.

This is one of the oldest and most effective ways to market a new product or service.   For the cannabis industry, the best way to effective maximize this strategy is by having the business offer current customers incentives and discounts.  With the hope, these customers will share the deals with their friends and family.

2. Social Media

Thanks to the many platforms, social media has provided many dispensaries with outlets to reach their customers.  Social media allows businesses to develop a sense of community.  Some of the most common social media sites that are most effective for marijuana marketing are  Facebook, Twitter, Pinterest Instagram and Tumblr.

3.  SEO ( Search Engine Organization)

Since marijuana businesses can not reach out through traditional advertising, SEO or search engine optimization is a great option.  By providing Google with relevant content  you can drive traffic to your site. This can come in the form as optimized homepage content, blog posts, etc.

4. Google Adwords & PPC.

Similarly, Google Adwords is a way for you to increase traffic to you website by purchasing ad space below relevant searches. Though much more costly, this tactic could be a very effective approach if used correctly.

5.  Video Advertisement/ Marketing.

By utilizing the medium of video you can educate, and entertain your customer base while simultaneously promoting your business.  Just be sure to avoid portraying cannabis use, or the distribution to minors.

6. Web Design.

For many customers, your website will be the first exposure to your business they will have.  Which is why it is super important to have a visually appealing, easy to navigate, and informative  website.  This will instill a sense of trust between you and the customer.

 

Marijuana Marketing Gurus is a Denver based digital marketing firm that specializes in creating unique and innovative campaigns for clients in the cannabis industry.  For more information on how we can help grow your business through SEO, Web Development, PPC and more call us today!

Meet The Gurus At The Marijuana Business Conference & Expo!

The cannabis industry continues to grow and business are taking note. With this increase in awareness, cannabis businesses are starting to realize it is time to start marketing their business.  However, when it comes to marketing marijuana the traditional methods used by many other sectors does not apply, due to marijuana taboo status. As such, marijuana business must begin to think outside the box, and invest in more innovative marketing initiatives, like digital marketing.   Marijuana Marketing Gurus is on a quest to help cannabis business owners achieve success through the innovation of digital marketing.   Which is why our team of digital marketing experts will be joining the 2000+ attendees at the Marijuana Business Conference & Expo on Nov. 12-14th in Las Vegas. Located in Denver, Colorado, Marijuana Marketing Gurus is a digital marketing firm who specializes in SEO, Pay-Per Click management and advertisement, web design, content marketing, and much more!  Did you know that 90% of consumers research online before making a purchasing decision?  The internet has revolutionized the way companies do business, this is especially true for those in the emerging market of cannabis.  Gone are the days of buying an add in the paper and calling it done, advertising and marketing for the cannabis industry will not be dominated by commercials and newsprint ads. Today’s consumers are more sophisticated and voracious for information.  The internet offers the perfect platform to satiate these needs.  Which is why more and more business are turning to experts like Marijuana Marketing Gurus to help navigate the muddy waters of the vast ocean the internet has become.  Whether you are a dispensary, glass shop, testing lab or other canna-business, successfully navigating the world of internet marketing is critical to the future of your business.  The entire marketing industry has been turning to digital advertising thanks to its useful analytics data, trackability and potency. Marijuana Marketing Gurus is a team of web designers, search engine optimization experts, certified Adwords professionals, writers and consultants who are experienced in bringing the benefits of digital marketing to businesses nationwide Our experts know the challenge marketing cannabis presents and are able to create solutions to increase a companies ROI for a reasonable investment.  Want to know how Marijuana Marketing Gurus can help bring your business into the 21st century, look for us at the conference, or visit our site today!