Whether it is on billboards, the television or online, modern consumers are constantly bombarded by hundreds of marketing messages every day. Because of this many people are beginning to develop a virtual callus of sorts against advertising, which is why brands must find new and innovative ways to capture the attention of today’s consumers. For many brands, this means investing in multichannel marketing efforts.

What is multi-channel marketing?  Multichannel marketing (MCM)  refers to marketing efforts that utilize a combination of channels including email marketing, social media marketing, banner ads and much more!  

Why is MCM useful?  MCM allows marketers to:

  • Align marketing goals with the sales process more easily.
  • Creates brand awareness and helps develop brand loyalty through constant communication efforts.
  • Generate and create a nurturing environment for more qualified leads while driving down the cost per lead. Leading to more engagement and conversion.
  • And more!

Interested in what investing MCM can do for your business? Before you make that next step there are a few things to keep in mind. Here are a few tips for the experts.

1. Start Simple

By now I am sure you are excited and want to hit the ground running, but it is vital to start simple. The last thing you want to do is onboard a ton of efforts half-assed. So do not take on more than you can chew. Avoid complex campaigns, especially if your company has no history of creating and launching multi-channel campaigns.  

2. Define Your Targeted Audience

Ensuring that your marketing message reaches the right people is perhaps one of the most important aspects of any campaign.  You must target all your efforts toward people who are a perfect fit for your offer. Never waste time or money attracting the wrong prospects. Your target audience must consist of people who are a perfect fit for your offer.  Think about what are the key characteristics, needs, and behaviors of your ideal customer and what platform is most likely to reach them.

3. Take Your Time Assessing Each Platform

Before you invest all your money into one or two channels, please take the time to create a cohesive strategy. You need to determine your campaigns objective and who your audience is, how they will interact with all the available touch points.  Will their interaction support or undermine your campaign’s objective? Once you determine what your objectives are the appropriate channels will become obvious.

4. Be Relevant & Make Connections

No matter what message you are sharing or what channel you are using it is vital to create content that is relevant to your target demographic.  It is vital to share content that engages, entertains and educates your target demographic. Without care content curation you will have a difficult time connecting with consumers. Technology has made connecting with others easier, but it has also decreased the attention span of many consumers. So take special care to create a community.

5. Always A/B Test

The only way you can properly determine the effectiveness of your campaign is to constantly test it.  Use data collection to your advantage and determine what works and why.

Feeling overwhelmed?  Let the experts at Marijuana Marketing Gurus help you develop and promote your brand.  Our experts are here to help. Give us a call today!