4 Gifts To Give The Cannabis Enthusiast In Your Life

Are you struggling with finding the perfect gift for the cannabis lover in your life. Well have no fear, the gurus are here to help. Whether you’re shopping for a birthday gift, holiday present or other celebration, these top-notch cannabis gifts qualify as a go-to.

JuJu Royal CBD Cartridges

The first quartz cartridge on the market will impress fans of CBD who thought they’d tried everything. The patent is pending on this cartridge, which is leak-free and designed to reach 400 degrees Fahrenheit in one second or less for faster vaping. The CBD itself is made of full-spectrum, solvent-free CO2 extracted oil. The formula includes Jamaican cherries, known to aid in the relief of migraines and inflammation.

QuantVapor Vaporizer

A sleek pocket vaporizer is a good gift for the hipster in your life. Designed for dry herbs but containing a compartment for concentrates, this vaporizer is battery operated with an LED display and an indicator that lets the user know when chamber is heated up. The walnut finish is classic and the vaporizer is easy to clean — a win-win.

Citizen CBD Tincture Drops

Citizen CBD has the purest CBD oil on the market in the form of a CBD tincture. This gift is versatile; the recipient can add it to almost any food or beverage. For every 100mg of CBD in the drops, the amount of trace cannabinoids and terpenes are greater than other present raw materials. In other words, this tincture has the best ratio of terpenes and cannabinoids to CBD content on the market. Each bottle contains 30 mL.

Side bonus: Citizen CBD gives 10% of their profits to the Wounded Veteran Foundation.

BioCBD Total Body Care

For the CBD lover in your life who is also on the fitness train, gift BioCBD Total Body Care capsules. Each bottle contains 30 capsules filled with water soluble hemp CBD. The pills are all natural and support overall health, making them a thoughtful offering to any friend or family member who is looking for new ways to improve overall wellness. Every active ingredient in the capsules been transformed into powerhouse micro particles using patent-pending technology and is quickly absorbed.

Finding gifts for the Cannabis user in your life is only difficult for the number of choices. From vaping supplies to tinctures, you’re bound to find a winner among top products on the market. Go ahead, treat your loved one to a sublime experience by picking up any of the products we listed above.

 

Why You Need an SSL Certificate on Your Site

If you don’t have an SSL certificate on your website yet, it’s time to start planning to get one. That’s because Google will soon begin penalizing sites that don’t have one by marking them as not secure—which will surely keep many safety-conscious customers from making purchases from your site. If you’re not up to date on the need for an SSL certificate, here’s what you need to know.

An SSL Certificate Keeps Your Customers Safe

SSL stands for Secure Sockets Layer, and it’s the best way to create an encrypted link between a server and a web browser so any information passed between the two is private. This is critical for sites that accept sensitive information from customers, such as passwords and credit card numbers. So if you run a blog, you don’t necessarily need an SSL certificate to protect customers. But if you plan to sell anything—including cannabis products—online, you need this protection.

It Can Protect Your Business

Websites that don’t have an SSL certificate are easy targets for cybercriminals, which means your site is more likely to be hacked. When you run an ecommerce site, this could spell disaster for your business. Not only could any private information on your website get out, but your company’s reputation could suffer if any customers are affected. You can avoid all this by obtaining an SSL certificate.

It Can Improve Your Customers’ Trust in Your Brand

Many people already don’t buy from websites that don’t have an SSL certificate. They can tell by checking the address bar. If it says HTTPS, it’s secure. But if it simply says HTTP, it’s not, and they often feel less confident about entering in their credit card numbers.

Recently, this became much more of an issue for website owners because once Google released Chrome v62, it became more obvious which sites have an SSL certificate—and which ones don’t. That’s because Google now marks the ones without this certificate as “not secure.” This applies to any type of website where users can provide feedback—even if it’s only through a search box—but it’s especially important for ecommerce sites to take note of this update.

If you want a simple way to protect your customers and website as a whole while also building trust in your brand, get an SSL certificate. This will allow you to compete with other marijuana brands with confidence.

If none of this makes sense to you, don’t stress. Marijuana Marketing Gurus can help get you set up with an SSL certificate so you can rest easy knowing your site and your customers are safe. Simply contact us and we’ll light the way.

 

3 Influencer Marketing Trends to Watch in 2018

As marijuana marketing picks up steam across states with newly minted legalized cannabis laws, being up to date on digital marketing trends becomes ever more vital. The use of social media influencers is one way to attract new customers that you shouldn’t ignore. In the first quarter of 2017 alone, influencer marketing grew by 28 percent. More than half of marketers have a budget for influencers — but not all of them will be up to date on these trends for 2018. If you are, you’re already ahead of the game on January 1st.

1. A Demand for Meaningful Partnerships

Social media influencers have largely been deployed as a campaign tactic. A new product comes up, the brand finds someone trusted by their audience to promote it on Instagram, and then the campaign ends at some point. In 2018, brands will be better served to build a long-lasting, authentic relationship with their influencers. Likewise, influential marketers are being contacted so often that they may demand more meaningful contracts and relationships with the brands they love.

2. More Fake Influencers

Unfortunately, a side effect of influencer popularity will likely be an increase in frauds in 2018. Users can buy a million followers to appear trusted and influential when in reality they have very little impact in your industry. When you’re choosing an influencer, it will be more important than ever to vet them for the number of interactions they earn and any articles/other sponsorships they’ve earned.

3. Integration of Multiple Influencer Strategies

Another way influencer strategies will expand in 2018 is brands will have to integrate different related tactics. In the past, a brand might get away with a single celebrity influencer. Moving forward, you will need to combine micro- and macro-influencing strategies. Different influencers for different target markets help you amplify your brand and build better relationships with consumers.

Cannabis marketing is having its moment, and you can seize it by riding current influencer trends. Marijuana advertising strategies should be integrated, authentic and partner with credible influencers if you want to make a mark. With a team of influencers on your side, you might be surprised how much your brand recognition can skyrocket overnight.

Not sure how to get influencers behind your brand? Let the experts at Marijuana Marketing Gurus help get your products in the hands of the people who can take your brand to the next level.

5 Ideas to Help You Increase Your Website’s Conversion Rates

You’ve successfully managed to get visitors to your website. Now you just need to convince them that your company has something worthwhile to offer, and turn those visits into more conversions. Following a few smart tips will help you do just that.

Keep It Simple

Few things can deter a site visitor faster than a complicated website or long-winded form field. Site visitors want a simple and straightforward online user experience. Paring your email opt-in subscription form down to the essential will make it that much easier for visitors to get on board and become subscribers. According to Inc., you should aim to make your sign-up process 30 seconds or less.

Be Actionable

With all the information on your site, it may be challenging for visitors to decipher what is or is not a call-to-action. It should be easy for visitors to figure out what they can do to engage with your product or service. Actionable verbs like “click,” “sign-up” or “visit,” gives potential clients the incentive to act. Your landing page is a great place to put a call-to-action.

State the Benefits

To you, the benefits of your product or service are clear. However, for someone new to your site, your content is the best opportunity to learn what you have to offer. Explaining the benefits of your product or service in clear and concise terms, ideally as a solution to an existing problem will help you turn a skeptic into a customer.

Use Testimonials

You could have a game-changing product or service, but if your site fails to inspire trust, no one will be willing to give it a try. Testimonials from those who have used your product can go a long way towards convincing someone who may be on the fence about making a purchase. Similarly, any association you have with well-known brands, influencers or media outlets should also be prominently showcased on your site to help establish trust.

Visuals Are Worth a Thousand Words

It’s no secret that people respond well to visual stimuli. Why try to convince someone that your product or service is worth their time and money when you could just show them? Use photos or better yet, video, to demonstrate exactly what your company can do and you’re sure to increase your sale conversion rate.

Increasing your conversion rate may seem like an uphill task. But once people are on your site, you’re already done a lot of the heavy lifting. Implementing a few additional strategies will help you improve your conversation rate and generate sustainable growth and revenue.
Stay tuned to Marijuana Marketing Gurus for more helpful insights and marketing tips.

Optimization With Key Performance Indicators (KPIs)

How do you know that your online marketing efforts are going well? What areas of weakness and strength do your endeavors have? The answer lies in metrics, but some help you more than others. It’s essential to identify the right key performance indicators or KPIs.

Think in Terms of Macro Conversions

Your primary goal is to make a profit. Thus, only those metrics that directly assess revenue are key KPIs, and they’re called macro conversions. There are four: customer acquisition cost, conversion rate, revenue per visitor and lifetime value.

That’s it. All other metrics are micro conversions because their tie to revenue is indirect. For example, a business may have been putting a lot of weight on how long visitors browse its website. However, browsing alone doesn’t make the business money. In fact, it’s possible that visitors who spend more than a certain amount of minutes on the website are less likely to become customers. Similarly, a business could have been assessing click-through rates as a KPI, but where’s the money?

A Look at Each KPI

The lower your customer acquisition cost, the better. You want to keep time and expenditures low while maximizing profits. To measure this, take the money you spend on marketing for a certain period and divide it by how many customers you attracted in that time frame.

The conversion rate in many situations is the rate at which customers make purchases and for what amounts of money. It’s a critical KPI, because it shows the marketing efforts that are working best and those that may need changing.

Given marijuana laws, though, your website might not sell products. You can still measure conversion rate in other ways. For example, say you wrote two blog posts. Each offers the same coupon. At what rates did each post get customers in the store?

Revenue per visitor is how much money your business makes per website visitor. It gives a much fuller picture than other metrics such as average order value or transaction rate.

Finally, lifetime value is the estimated net profit each customer brings to your business. After all, some customers spend a lot more than others and frequent your business for longer periods of time, and it makes sense to focus on them. LTV also helps you determine how long it will take for a customer to become profitable.

Stay tuned to Marijuana Marketing Gurus for more insider tips and tricks.

How Your Cannabis Business Can Leverage SEO

Word-of-mouth recommendations can only take your cannabis business so far. You need to incorporate a range of tactics into your marijuana marketing strategy, including search engine optimization (SEO).
SEO encompasses methods that can move your website up in search results. For example, when someone searches for a marijuana dispensary on Google, the pages higher up in the listings are those that have more favorable SEO characteristics than pages on other sites.

The Benefits of SEO

Your cannabis website brings in more organic visitors when it reaches the top of the search results. These people already have some interest in the topic you cover, since they found you by searching for a related keyword or phrase. Another SEO benefit is increased brand awareness. You won’t get 100 percent of the clicks when you hit the top of the search results, but everyone will see your cannabis company’s name as they look through the list.

On-Page SEO

SEO techniques fall under two broad categories: on-page and off-site. The on-page category includes tweaks you make to your website to create an experience that’s attractive to search engines.
The ways that you can improve your on-page SEO include removing broken links, putting intuitive navigation in place, using keyword phrases in your text and creating an SEO-friendly marijuana website design.

Off-Site SEO

Off-site SEO includes optimization methods done on external channels. For example, another marijuana website linking to your site creates a backlink. Search engines like to see relevant links to your site, as these often indicate that your information is trusted in your niche. You can reach out to relevant site owners to see whether they would like to use your content as a resource, or you can pursue guest blogging opportunities.
Social networks also play a part in off-site SEO. Search engines can look at how many people follow your page and link to your content to determine your authority in the cannabis business.
Marijuana SEO might sound overwhelming at first, but your business will gain many benefits from putting it in place. Starting with the on-page elements is an easy way to begin this process. Next, you can move to off-site methods.
Posted in SEO

Content Marketing Vs. SEO: What Is the Difference?

It’s easy to confuse SEO and content marketing as people often speak about them as if they are interchangeable. While they are distinct online marketing techniques, they do complement each other. Here is how they are different and how, together, they can produce the best marketing results.

What Is SEO?

SEO means search engine optimization. It refers to the process of getting organic traffic from ranking well in the search engine results pages, or SERP. You need to optimize your content or website in a way that will make the search engines rank them well in the SERPs. The main ways to rank well in the SERPs are having a good keyword strategy and many backlinks from relevant websites.

Keywords refer to the words people type into search engines to find information on various topics. So if someone types in “medical marijuana dispensary” in the search engine, “medical marijuana dispensary” is the keyword and the sites that pop up are those that rank well for the red widget keyword.

Backlinks refer to a link to a website from another website. So Site A links to Site B, the link on Site A is a backlink for site B. The more relevant backlinks you have, the higher you will rank in the search engines. The combination of excellent keywords and relevant backlinks help websites rank high in the SERPs.

What Is Content Marketing?

Content marketing is an inbound marketing technique that involves producing content that is then distributed across the web promoting the original business to a sea of potential customers. It is one of the most effective online marketing techniques and can yield excellent results over the long term.

The content created can take on many forms. Blog posts, ebooks, infographic, videos, and whitepapers are all content types that work with content marketing. The distribution channels can be anything from social media platforms, forums, email to other blogs and websites. The more content you create, and the better you promote it, the better your results from content marketing.

How SEO and Content Marketing Work Together

SEO is the foundation for great content marketing. You don’t have to optimize the content you create for your content marketing strategy for the search engines, but the question is, why wouldn’t you? As you promote the content via various channels, organic traffic from search engines still delivers the best ROI of all traffic generators except for email marketing. Highly optimized content also performs better on social networks, as many of them act as search engines as well. The better your SEO, the more successful your content marketing efforts.

Is Tapping into the CBD Market for You?

The marijuana market is getting more and more attention. Broad recreational use laws have been passed in seven states and the District of Columbia, making it legal to own and sell in these areas. Additionally, 29 states, including those with recreational use, have approved broad-use medical marijuana. This more accepting culture and the shift in regulations has also brought CBD oil into the forefront. As a non-psychoactive substance, CBD oil is often advertised as legal to sell in all 50 states. It’s also experiencing rapid growth in the marketplace, making it an area that is ripe for investment as long as you understand the challenges ahead of time.

The Health Benefits of CBD

Cannabidiol, also known as CBD, has been the subject of several recent peer-reviewed studies. Combined with tons of anecdotal evidence, the overwhelming impression is that CBD can offer significant health benefits. The fact that marijuana has been approved for medical use in more than half the country helps lend credence to the belief that CBD also has medical uses. Given that CBD is derived from the industrial hemp plant and does not have any psychoactive components, CBD oil can be used for patients that are otherwise not good candidates for marijuana.

The Dark Side of CBD Sales

With this sudden expansion in the CBD market and availability of high-quality hemp plants to extract the oil, the market has exploded. Like any sudden growth industry, new entries will face their share of challenges. The biggest challenge you will face is your supply line. Becoming a CBD retailer is fairly straightforward, but obtaining quality product can be a challenge. CBD oil is only legal in all states when it comes from industrial hemp plants, but these plants contain less CBD than marijuana plants. Industrial hemp plants naturally contain no more than 0.3 percent THC, the psychoactive component of marijuana. Marijuana plants often contain more than 10 percent. The distinction between industrial hemp and marijuana plants is what allows retailers to sell hemp oil products. A significant market segment wants to be sure that their CBD oil is completely THC-free, so knowing where the oil comes from and where it is legal to sell is important.

Growth Projections

Even with the sometimes hazy legality and difficulty obtaining pure products with a clear production line, CBD represents a large market with explosive growth potential. Some projections expect the market to grow by 700 percent in less than three years. With that kind of potential return, CBD might be exactly the invest you’ve been looking for.
Already in the market?  Let the gurus help grow your business and brand awareness.  Contact one of our experts today!

5 Things To Consider When Entering A Multi-Channel Marketing Campaign

Whether it is on billboards, the television or online, modern consumers are constantly bombarded by hundreds of marketing messages every day. Because of this many people are beginning to develop a virtual callus of sorts against advertising, which is why brands must find new and innovative ways to capture the attention of today’s consumers. For many brands, this means investing in multichannel marketing efforts.

What is multi-channel marketing?  Multichannel marketing (MCM)  refers to marketing efforts that utilize a combination of channels including email marketing, social media marketing, banner ads and much more!  

Why is MCM useful?  MCM allows marketers to:

  • Align marketing goals with the sales process more easily.
  • Creates brand awareness and helps develop brand loyalty through constant communication efforts.
  • Generate and create a nurturing environment for more qualified leads while driving down the cost per lead. Leading to more engagement and conversion.
  • And more!

Interested in what investing MCM can do for your business? Before you make that next step there are a few things to keep in mind. Here are a few tips for the experts.

1. Start Simple

By now I am sure you are excited and want to hit the ground running, but it is vital to start simple. The last thing you want to do is onboard a ton of efforts half-assed. So do not take on more than you can chew. Avoid complex campaigns, especially if your company has no history of creating and launching multi-channel campaigns.  

2. Define Your Targeted Audience

Ensuring that your marketing message reaches the right people is perhaps one of the most important aspects of any campaign.  You must target all your efforts toward people who are a perfect fit for your offer. Never waste time or money attracting the wrong prospects. Your target audience must consist of people who are a perfect fit for your offer.  Think about what are the key characteristics, needs, and behaviors of your ideal customer and what platform is most likely to reach them.

3. Take Your Time Assessing Each Platform

Before you invest all your money into one or two channels, please take the time to create a cohesive strategy. You need to determine your campaigns objective and who your audience is, how they will interact with all the available touch points.  Will their interaction support or undermine your campaign’s objective? Once you determine what your objectives are the appropriate channels will become obvious.

4. Be Relevant & Make Connections

No matter what message you are sharing or what channel you are using it is vital to create content that is relevant to your target demographic.  It is vital to share content that engages, entertains and educates your target demographic. Without care content curation you will have a difficult time connecting with consumers. Technology has made connecting with others easier, but it has also decreased the attention span of many consumers. So take special care to create a community.

5. Always A/B Test

The only way you can properly determine the effectiveness of your campaign is to constantly test it.  Use data collection to your advantage and determine what works and why.

Feeling overwhelmed?  Let the experts at Marijuana Marketing Gurus help you develop and promote your brand.  Our experts are here to help. Give us a call today!

Ideas for Your Editorial Calendar

Everyone knows content is king, but many marketers struggle to keep it organized. After all, you need content for everything from your blog to social media accounts. If you constantly have new content ideas popping up, it’s time to stop scribbling them on scraps of paper and start using an editorial calendar instead. This handy marketing tool is a great place to keep a list of any content you want to publish so you know exactly when you plan to post it. This way, you see any gaps in your upcoming content schedule, at which point you can plan to create or curate more content. As you set up your editorial calendar, here’s the type of content it should include.

Emails

Email marketing requires you to strategize so you’re not randomly sending emails, and an editorial calendar can help. For example, if you need to send emails one week before launching a new product or service, you can add that content to your schedule so it goes out on time.

Business Blog Posts

Having a blog for your business helps you get found by both search engines and consumers. That’s because blog posts provide the perfect opportunity to update your site frequently, which search engine crawlers reward. Plus, high-quality blog posts can get the attention of consumers looking to be entertained or learn something new, which increases the odds they’ll be back. But to get these results, you need to post consistently, and an editorial calendar will make it easy for you to ensure that you have content ready on a regular basis.

Social Media Content

Once you update your blog, it’s time to promote your latest post through social media. If you want a simple way to post a link to your updated blog, strategically schedule social media posts using your editorial calendar. So, if you write a blog post on Monday morning, your calendar will note that you need to add a post on social media to promote it the same day. This functionality is important when you have several social media accounts to keep track of.

Additional Types of Content

Email, blogs, and social media may be the main types of content most businesses use, but your editorial calendar doesn’t have to stop there. You can also use it to keep track of any other content you produce, including white papers, case studies, e-books, and webinars.

Basically, your editorial calendar should include anything you need to post regularly for your business. If you have any questions about managing your calendar or content marketing in general, contact a local marketing agency to make sure you’re on the right track.