You have a brilliant cannabis business idea. You’ve come up with a product or service that can help a bunch of people and potentially make you a lot of money. The logical next step in your marketing strategy should be…
Cannabis Marketing and Packaging in Canada
Since the passage of the Cannabis Act in October of 2018, which officially legalized marijuana in all Canadian territories, there has been a lot of important news to keep up with for folks in the cannabis industry. For marijuana growers,…
Advertising In The New Great White North
CANADIAN CANNABIS HISTORY MADE At long last, the good people of Canada have begun the worldwide charge towards a brighter future with the nationwide legalization of cannabis on October 17. With every legal milestone, of course, come more questions than…
Want The Best ROI? Focus On Email Marketing
Every business wants the best ROI. Marketing practices are pretty much always about maximizing this return on investment. How can you generate the most sales leads at the lowest cost? What will make the biggest impact on potential customers without…
Image vs Plain Text Emails: Which Method Will Work For You
Email marketing is the best way to reach your customers. 72% of consumers report that email is their favorite way to receive promotional content from brands and the reach of email marketing is wider than any other channel. However, the…
4 Gifts To Give The Cannabis Enthusiast In Your Life
Are you struggling with finding the perfect gift for the cannabis lover in your life. Well have no fear, the gurus are here to help. Whether you’re shopping for a birthday gift, holiday present or other celebration, these top-notch cannabis…
Why You Need an SSL Certificate on Your Site
If you don’t have an SSL certificate on your website yet, it’s time to start planning to get one. That’s because Google will soon begin penalizing sites that don’t have one by marking them as not secure—which will surely keep…
3 Influencer Marketing Trends to Watch in 2018
As marijuana marketing picks up steam across states with newly minted legalized cannabis laws, being up to date on digital marketing trends becomes ever more vital. The use of social media influencers is one way to attract new customers that…
5 Ideas to Help You Increase Your Website’s Conversion Rates
You’ve successfully managed to get visitors to your website. Now you just need to convince them that your company has something worthwhile to offer, and turn those visits into more conversions. Following a few smart tips will help you do…
Optimization With Key Performance Indicators (KPIs)
How do you know that your online marketing efforts are going well? What areas of weakness and strength do your endeavors have? The answer lies in metrics, but some help you more than others. It’s essential to identify the right…
