Word-of-mouth recommendations can only take your cannabis business so far. You need to incorporate a range of tactics into your marijuana marketing strategy, including search engine optimization (SEO). SEO encompasses methods that can move your website up in search results.…
Content Marketing Vs. SEO: What Is the Difference?
It’s easy to confuse SEO and content marketing as people often speak about them as if they are interchangeable. While they are distinct online marketing techniques, they do complement each other. Here is how they are different and how, together,…
Is Tapping into the CBD Market for You?
The marijuana market is getting more and more attention. Broad recreational use laws have been passed in seven states and the District of Columbia, making it legal to own and sell in these areas. Additionally, 29 states, including those with…
5 Things To Consider When Entering A Multi-Channel Marketing Campaign
Whether it is on billboards, the television or online, modern consumers are constantly bombarded by hundreds of marketing messages every day. Because of this many people are beginning to develop a virtual callus of sorts against advertising, which is why…
Ideas for Your Editorial Calendar
Everyone knows content is king, but many marketers struggle to keep it organized. After all, you need content for everything from your blog to social media accounts. If you constantly have new content ideas popping up, it’s time to stop…
The Basics Of Branding
Over the last few years, the concept of branding has become more of a catch-all phrase than a specific marketing process. Along the way, it seems to have lost some of the potency, importance, and meaning that makes it such…
How Marketing Automation Helps Cannabis Companies Reach New Customers
For B2B companies in the cannabis industry, the importance of educating prospects and sharing informative content cannot be understated. But perhaps even more importantly, it’s important that people actually see and interact with that content.
Why Content is Still King for Cannabis Companies
Marijuana marketing is filled with fads. Remember when every brand needed to be on Vine? Remember when memes seemed like the next great idea? Fads come and go, but core marketing principles tend to stand the test of time. For…
4 Key Strategies To Bring Your Business To The Next Level
Over the past few years, the cannabis industry has grown exponentially. At the end of 2016, California – along with Maine, Nevada, and Massachusetts- joined the ranks of other progressive sites and legalized the recreational use of cannabis. This move…
3 Digital Marketing Trends Making a Difference in 2017
Do you want to make a difference in 2017 with your digital marketing strategies? If so, you must be able to anticipate changes and jump on the latest trends. We have made that a little easier for you by scouring…
