Do you want to make a difference in 2017 with your digital marketing strategies? If so, you must be able to anticipate changes and jump on the latest trends. We have made that a little easier for you by scouring the internet for the biggest trends in digital marketing for 2017.
#1 There Will Be a Transformation in Email Marketing
Email marketing is constantly evolving as technology changes. This year, we will see quite a few changes in email marketing. Here are a few of the biggest ones:
No More Newsletters
For several years, email newsletters have been losing momentum. Many people simply opt out of them or delete them without opening. Email content will be geared more towards the individual and will be more entertaining and visual.
Optimized for Mobile
With the significant shift towards mobile content, it is important to optimize your emails for mobile.
Most people’s inboxes are overflowing with emails. Many get deleted without ever being read. For 2017, the focus will be on making a difference with fewer, yet more quality emails. Emails should be engaging and relevant to your customers.
#2 Search Engine Optimization Will Evolve
There have been numerous changes in search engine optimization or SEO over the past year. Expect it to continue to grow in 2017. There will be significant shifts in the way that people search for information and SEO must evolve to account for those changes.
Voice Search Will Dominate
Voice search has become more popular than ever. Thanks to new technology, it has become much more user-friendly. Voice search is quickly becoming one of the fastest-growing search options available. We can understand the appeal. Who doesn’t want a hands-free and easy way to find information? Marketers must optimize content for voice search.
SEO Will Move Beyond Keywords
Today’s consumers know what they are searching for when they turn to the internet for information. Search engines are beginning to focus more on user intent rather than on keywords. Consumers can enter entire phrases in search engines and get better results than just entering keywords. Therefore, businesses will need to optimize their content for user intent rather than for keywords. You will need to find out what brings users to your page and optimize based on their intent.
#3 There Will Be Big Changes in Social Media Marketing
It is clear that social media is here to stay. Therefore, marketers must keep up with shifts in these platforms and adjust marketing strategies accordingly. For 2017, the following trends in social media marketing will be huge:
- Live video
- Customer service chat bots
- Shoppable video ads
Since new technology, trends and tools emerge all the time; you must keep up with the latest advancements and trends in the industry if you want to capture your customers’ attention. Knowing the above three trends in digital marketing will help your company stay relevant in 2017.