You’ve successfully managed to get visitors to your website. Now you just need to convince them that your company has something worthwhile to offer, and turn those visits into more conversions. Following a few smart tips will help you do just that.
Keep It Simple
Few things can deter a site visitor faster than a complicated website or long-winded form field. Site visitors want a simple and straightforward online user experience. Paring your email opt-in subscription form down to the essential will make it that much easier for visitors to get on board and become subscribers. According to Inc., you should aim to make your sign-up process 30 seconds or less.
With all the information on your site, it may be challenging for visitors to decipher what is or is not a call-to-action. It should be easy for visitors to figure out what they can do to engage with your product or service. Actionable verbs like “click,” “sign-up” or “visit,” gives potential clients the incentive to act. Your landing page is a great place to put a call-to-action.
State the Benefits
To you, the benefits of your product or service are clear. However, for someone new to your site, your content is the best opportunity to learn what you have to offer. Explaining the benefits of your product or service in clear and concise terms, ideally as a solution to an existing problem will help you turn a skeptic into a customer.
You could have a game-changing product or service, but if your site fails to inspire trust, no one will be willing to give it a try. Testimonials from those who have used your product can go a long way towards convincing someone who may be on the fence about making a purchase. Similarly, any association you have with well-known brands, influencers or media outlets should also be prominently showcased on your site to help establish trust.
Visuals Are Worth a Thousand Words
It’s no secret that people respond well to visual stimuli. Why try to convince someone that your product or service is worth their time and money when you could just show them? Use photos or better yet, video, to demonstrate exactly what your company can do and you’re sure to increase your sale conversion rate.
Increasing your conversion rate may seem like an uphill task. But once people are on your site, you’re already done a lot of the heavy lifting. Implementing a few additional strategies will help you improve your conversation rate and generate sustainable growth and revenue.
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