As many business owners know in order to grow your business you need to invest in marketing.  In today’s  marketplace this means straying away from traditional marketing practices and investing in digital marketing.  This is true even for business who work in unique markets like Cannabis.  However, unlike more traditional businesses, cannabis business owners have an unique challenge when it comes to marketing their business.  Due to the unconventional nature of their business, marketing for marijuana companies requires a special touch.  Experts in creating marketing strategy for cannabis companies know there are certain rules for marketing marijuana.

  • Make sure the firm handles all marketing and advertising materials about cannabis responsibly
  • They should not include materials that condone or depict illegal behavior.
  • They should not depict or glorify excessive use or addiction.
  • Be Careful and avoid depicting cannabis use during activities that require alertness, like driving.
  • Any depiction of cannabis establishments should be respectable, and professional.
  • All cannabis marketing materials should  be targeted toward adults.
  • Avoid any elements that appeal to minors by considering the following:Language, Symbols,Music, Pop Culture References, etc.
  • All materials should follow all state and local guidelines related to content and marketing the substance.
  • All marijuana marketing materials should never exaggerate or emphasize the benefits or effects of the cannabis product.
  • Never imply a product has special properties. Be wary of marketing a product as a treatment or solution to personal health issues.
  • Never make any claims that has not been substantiated by scientific studies. Always keep in mind how the product is marketed, Never market medical marijuana as the same as recreational marijuana and vice versa.
  • Never include content that is overtly sexual or explicit in nature, as this may offend the consumer instead of enticing.