Since its legalization for recreation in Colorado and Washington last November the marijuana industry has grown exponentially. Officials at the state legislature estimated the marijuana industry will bring $60 to 70 million by the end of June 2015. As such many business owners are seeking to get their slice of the pie. However, marijuana is a complicated business venture for even the most seasoned professional. While demand for this product continues to grow, many new business owners are encountering an unexpected complication, marketing their business. Marketing for marijuana is fraught with complication, as there are certain limits to marketing a substance like cannabis. Many business owners often default to traditional marketing and advertising methods, the industry has changed and digital marketing is where it is at. From building a unique and effective website to optimizing all content for SEO, digital marijuana marketing experts have the experience to market you business and translate clicks to dollars in your pocket. Below are some of the most common question business owners ask about marijuana marketing, and the answers that only the experts can tell you.
Q: What makes an effective website for a marijuana business?
Did you know that 25% of all business decision start online? We live in a digital world, as such we are almost always plugged in. Which is why it is so vital your website is responsive and function for both a desktop or mobile screen. This will allow consumers easy access to your site and provide them with accurate information in the palm of their hand. It is also imperative you website contains information that your customers are looking for like product descriptions, prices, business address and phone number, etc.
Q: How do marijuana businesses continue you invest in affordable marijuana marketing in an increasing market?
We recommend business owners think outside the box of traditional marketing. Instead of spending your entire marketing budget on print or television, place that investment in digital marketing campaigns like SEO, PPC Web Design Etc. These marketing opportunities offer a better ROI, and are proven effective.
Q: Can we use social media to promote my business?
Yes, However there are certain restriction on what you can promote or share on the various social media platforms like Facebook, Twitter etc. Never solicit or appeal to viewers under the age of 21.
Q: What are the limits to marketing marijuana on social media platforms?
All marijuana marketing or advertising content must not contain any statement or illustration that may be misleading, promotes irresponsible use, promotes the effectiveness of the product for treatment of any condition, or depicts a minor consuming the product.
Q: Can we use Google Ad words or other advertising links within websites to promote my cannabis business.
Yes. Just be sure to research any restrictions or recommendations.
Q: Can we create content for a YouTube page, even if content takes a comical look at promoting my business?
Yes. Just be mindful of appropriate content and never promote your content to viewers under the age of 21.
If you are ready to join the digital revolution, contact the experts at Marijuana Marketing Gurus today!