Everyone knows content is king, but many marketers struggle to keep it organized. After all, you need content for everything from your blog to social media accounts. If you constantly have new content ideas popping up, it’s time to stop scribbling them on scraps of paper and start using an editorial calendar instead. This handy marketing tool is a great place to keep a list of any content you want to publish so you know exactly when you plan to post it. This way, you see any gaps in your upcoming content schedule, at which point you can plan to create or curate more content. As you set up your editorial calendar, here’s the type of content it should include.
Email marketing requires you to strategize so you’re not randomly sending emails, and an editorial calendar can help. For example, if you need to send emails one week before launching a new product or service, you can add that content to your schedule so it goes out on time.
Business Blog Posts
Having a blog for your business helps you get found by both search engines and consumers. That’s because blog posts provide the perfect opportunity to update your site frequently, which search engine crawlers reward. Plus, high-quality blog posts can get the attention of consumers looking to be entertained or learn something new, which increases the odds they’ll be back. But to get these results, you need to post consistently, and an editorial calendar will make it easy for you to ensure that you have content ready on a regular basis.
Social Media Content
Once you update your blog, it’s time to promote your latest post through social media. If you want a simple way to post a link to your updated blog, strategically schedule social media posts using your editorial calendar. So, if you write a blog post on Monday morning, your calendar will note that you need to add a post on social media to promote it the same day. This functionality is important when you have several social media accounts to keep track of.
Additional Types of Content
Email, blogs, and social media may be the main types of content most businesses use, but your editorial calendar doesn’t have to stop there. You can also use it to keep track of any other content you produce, including white papers, case studies, e-books, and webinars.
Basically, your editorial calendar should include anything you need to post regularly for your business. If you have any questions about managing your calendar or content marketing in general, contact a local marketing agency to make sure you’re on the right track.