If you don’t have an SSL certificate on your website yet, it’s time to start planning to get one. That’s because Google will soon begin penalizing sites that don’t have one by marking them as not secure—which will surely keep many safety-conscious customers from making purchases from your site. If you’re not up to date on the need for an SSL certificate, here’s what you need to know.

An SSL Certificate Keeps Your Customers Safe

SSL stands for Secure Sockets Layer, and it’s the best way to create an encrypted link between a server and a web browser so any information passed between the two is private. This is critical for sites that accept sensitive information from customers, such as passwords and credit card numbers. So if you run a blog, you don’t necessarily need an SSL certificate to protect customers. But if you plan to sell anything—including cannabis products—online, you need this protection.

It Can Protect Your Business

Websites that don’t have an SSL certificate are easy targets for cybercriminals, which means your site is more likely to be hacked. When you run an ecommerce site, this could spell disaster for your business. Not only could any private information on your website get out, but your company’s reputation could suffer if any customers are affected. You can avoid all this by obtaining an SSL certificate.

It Can Improve Your Customers’ Trust in Your Brand

Many people already don’t buy from websites that don’t have an SSL certificate. They can tell by checking the address bar. If it says HTTPS, it’s secure. But if it simply says HTTP, it’s not, and they often feel less confident about entering in their credit card numbers.

Recently, this became much more of an issue for website owners because once Google released Chrome v62, it became more obvious which sites have an SSL certificate—and which ones don’t. That’s because Google now marks the ones without this certificate as “not secure.” This applies to any type of website where users can provide feedback—even if it’s only through a search box—but it’s especially important for ecommerce sites to take note of this update.

If you want a simple way to protect your customers and website as a whole while also building trust in your brand, get an SSL certificate. This will allow you to compete with other marijuana brands with confidence.

If none of this makes sense to you, don’t stress. Marijuana Marketing Gurus can help get you set up with an SSL certificate so you can rest easy knowing your site and your customers are safe. Simply contact us and we’ll light the way.